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Joel has worked in transportation and pricing technology since the early 1980s. He built Transportation Carrier Services into the largest service bureau in the western U.S. and sold it to DAT, where he ran new product development and later helped create DAT RateView — the rate benchmark much of the brokerage industry still prices against today.

In the decades since, through roles at Truckstop.com and his own firm TranStrategy Partners, he has advised transportation companies on how to scale profitably. Few people have spent as long thinking about how freight gets priced.

Ricky brings more than 20 years in transportation and logistics, and an obsession with two things in particular: freight pricing and automation. Pricing was his early edge — knowing how to price freight is what grew his own brokerage, which he later sold. Along the way he built and operated ventures across trucking, import and export, and fulfillment. He was prototyping pricing automations with AI years before it became standard in the industry.

In 2018 he co-founded Hubtek and scaled it into an automation and workforce partner for hundreds of brokerages and carriers, learning firsthand where brokers lose time and margin in the day-to-day grind of quoting and operations. In 2023 he led the spinoff of Tabi Connect to turn that operating knowledge into software.