Manual Quoting Bottlenecks: Responding to rate requests could be slow and labor-intensive, resulting in missed opportunities.
Is a technology that allows organizations to automate repetitive, rule-based tasks typically performed by humans using 'bots',that interact with digital systems and software applications much like humans do and mimic actions such as logging into applications, entering data, and performing calculations.
This technology is agnostic to any platform.
Limited Bid Reach: GEODIS was unable to consistently participate in multiple spot market opportunities to grow relationships with strategic shippers.
Inefficiency in Data Handling: The lack of standardized data made it difficult to analyze and improve quoting strategies in real time.
Pricing Inconsistency: Bids were placed by different individuals with different levels of industry knowledge across multiple bid boards without any central strategy which caused rate inconsistency.
Introduction
GEODIS is a leading global logistics provider acknowledged for its expertise across all aspects of the supply chain. As a growth partner to its clients, GEODIS specializes in four lines of business: Global Freight Forwarding, Global Contract Logistics, Distribution & Express Transport, and European Road Network. The Group operates a global network spanning nearly 170 countries and 50,000 employees. In 2024, GEODIS generated €11.3 billion in revenue.
GEODIS is a company owned by SNCF group.
With a rapidly evolving logistics landscape, meeting shipper expectations for speed, visibility, and accuracy has never been more critical.
The Solution
GEODIS BOOSTS SPOT FREIGHT WINS WITH
TABI CONNECT AUTOMATION
The Problem
Before Tabi Connect, GEODIS faced challenges common to many logistics service providers:
To address these issues, GEODIS implemented
Tabi Connect, a rate management and task automation platform tailored for logistics. Tabi Connect integrates seamlessly via two primary methods:
API - Application Programming Interface
Allows different applications to communicate and exchange data on the backend to complete processes.
Limited to certain Platforms.
Neither design nor development is required for platforms already integrated with Tabi Connect. New integration, the requirements, and the timelines change per platform.
Required Back-end endpoints, i.e., API
Credentials.
Go-live = 1-2 weeks.
Low maintenance.
Instant Rating.
Requires PDD (Process Design Document)
that needs to be approved by the LSP based on platform nuances as well as development.
Required front-end credentials, i.e., URL, user & Password.
Go-live = 3-4 weeks.
High maintenance, i.e., subject to external platforms stability and changes to the UI.
Each Rate takes 35 seconds on average.
RPA – Robotic Process Automation
Results
Tabi Connect’s structured onboarding ensures rapid time-to-value:
Kickoff Call: Scope and requirements are clarified with the GEODIS team.
Deep Dive Call: Process nuances are explored for tailored implementation.
Process Design Document: Ensure full alignment and approval from GEODIS before development.
Development and Q&A: The platform is built to specification, followed by rigorous internal testing.
Demonstration: Final parameters set prior to production testing.
User Acceptance Testing (UAT): Five-day period for live validation of the solution before launch.
Change Management
Tabi Connect maintained open, transparent communication with GEODIS and their shippers, emphasizing that automation would enhance—not replace—human expertise and oversight.
Results
Tabi Connect’s structured onboarding ensures rapid time-to-value:
+2,500 loads awarded via Tabi for a strategic shipper (March 2024 - December 2024)
8% increase in loads bid for that shipper compared to pre-Tabi performance Average 10% increase in bid activity across GEODIS’ major spot market accounts By adopting Tabi Connect, GEODIS transformed its spot market operations, capturing more opportunities and strengthening partnerships with key shippers. The platform’s flexibility, insightful data analytics, and automation capabilities continue to support GEODIS’s vision of efficient, scalable logistics.
Faster response times and improved agility, leading to enhanced shipper confidence and repeat business Conclusion Onboarding Process