Ryan × ShipperGuide · 2026
Case Study - Transportation & Logistics.
Tabi Connect and ShipperGuide help Ryan Transportation double bookings in one week.
Increasing spot bidding opportunities, with more than 90% of loads priced via API and measurable ROI in under 30 days.
At a glance.
Measurable ROI in 30 days.
2x bookings month-over-month. 90%+ of loads priced via API. 1 week implementation (vs. 6-12 months historically).
Client: Ryan Transportation. A leading North American third-party logistics provider, among the first brokerages to go live on the Tabi Connect-ShipperGuide integration.
Partners: Tabi Connect + ShipperGuide. AI-powered rate management and freight quoting (Tabi Connect) paired with an AI-native shipper TMS (ShipperGuide).
Timeline: Live in 1 week. Integration went live in seven days. Measurable ROI achieved within the first month of operation.
Tabi Connect: 1.5M+ quotes per month, 1,000+ shippers, 70+ integrations, 30+ top-100 brokers.
The challenge.
A spot market that rewards speed and punishes friction.
The U.S. truckload spot market has reached a new cycle high of more than $2.82 per mile on the National Truckload Index, and rising activity is driving faster movement once freight hits the spot market. As carrier rejection rates climb, more tenders are landing on the spot market under time pressure, and brokers have a narrowing window to price and win that freight.
Carriers operating through API connections post high tender acceptance rates, which means brokers without API access are regularly losing loads before they can respond. Historically, building a direct API connection between a broker and a shipper system could take six months to a full year, a cost and timeline that kept many brokers locked out of the fastest-moving freight.
API connectivity has become the dividing line.
For Ryan Transportation, the challenge was twofold: respond to spot-market opportunities at machine speed, and do it without committing a year of engineering resources to a custom build. The team needed rate management that could keep pace with real-time market conditions and a path to capacity that did not depend on phone calls or load boards.
The solution.
Real-time pricing meets API-speed capacity.
Tabi Connect integrated with ShipperGuide to give brokers a single workflow for automated quoting and execution. The combined platform pairs Tabi Connect's AI-powered rate management with ShipperGuide's API-driven access to capacity, so brokers can price and book freight in the same motion with pricing that reflects current market conditions rather than a stale estimate or a rushed phone call.
For Ryan Transportation, the integration delivered three capabilities:
1. Automated, API-driven pricing on inbound quote requests, replacing manual data entry with AI business rules updated instantly in plain English.
2. Real-time rate control tied to live market conditions, so responses to spot tenders reflect what the market is actually doing.
3. Fast, reliable access to ShipperGuide capacity, so when a primary carrier rejects a tender, the broker can respond immediately instead of scrambling to the load board.
Implementation.
"Brokers that are now leveraging APIs are going to be in a much better position when the market tightens. The brokers who have these connections in place are winning freight. The ones who don't are watching it go to someone else." Ricky Gonzalez, CEO, Tabi Connect.
From kickoff to live in seven days.
A decade ago, a direct API connection between a broker and a shipper system routinely took six months to a year to stand up. The Tabi Connect-ShipperGuide integration went live for Ryan Transportation in one week: brokers can get connected quickly, see real results, and decide how to scale from there without committing major time or resources upfront.
Up and running in one week.
The short runway also changed the decision calculus. Because Ryan Transportation did not have to fund a multi-quarter engineering effort to evaluate the integration, the team could validate performance against live freight in the first month and scale based on actual outcomes rather than a projected business case.
Results.
"We built our platform around the idea that fast, reliable access to capacity should be the baseline, not a competitive advantage. Ryan Transportation was up and running in one week." Giovanni Battistella, VP of ShipperGuide, Loadsmart.
Month one: ROI across pricing, volume, and coverage.
In its first month, Ryan Transportation saw immediate improvements across the metrics that matter most in a rising spot market: spot bidding opportunities increased, bookings doubled month-over-month, and more than 90% of loads were priced via API.
Why it matters for shippers.
When a primary carrier rejects a tender, shippers don't have to scramble to the load board. API-connected brokers can respond quickly with pricing that reflects current market conditions, not a stale estimate or a rushed phone call. For operations teams managing high load volumes, that's a more reliable way to handle coverage than chasing freight on the open spot market.
Looking forward.
Ryan Transportation's first-month results demonstrate that API connectivity is no longer a long-horizon IT investment: it is a near-term operational advantage. As the spot market continues to tighten, brokers with these connections in place are positioned to win freight that would otherwise go to better-connected competitors, and to do so with pricing discipline that protects margin.
See what an API-connected workflow looks like for your team. Visit tabiconnect.com.
Get the full case study as a PDF: Ryan × ShipperGuide · 2026
Tales of Tabi · Part 2
Tales of Tabi Connect
Transportation
Part - 2
Ryan
Fruition of Change
Collecting Data Points for Analysis:
Ryan Transportation, a leading freight brokerage headquartered in Overland Park, KS with a 2022 revenue of over $1 Billion, was exploring strategies to improve their automated quoting and capture the required analytics to enhance their quoting process. Previously, they had made a large investment with a competing automation provider that left significant gaps in functionality, stability, and ease of use.
As Ryan Transportation expands its automation capabilities to a larger number of shippers, they are focused on collecting specific data points to gain valuable insights. The key data points include the number of total loads available to bid on, win percentages, margins, and costs across all their shippers' spot business.
This data provides a comprehensive view of the available market opportunities, both at the customer level and across all their individual shipping locations. Additionally, Ryan Transportation analyzes lanespecific data to determine their bidding strategy. By identifying the freight they consistently pursue, occasionally pursue, and never pursue, they can make informed decisions about capacity allocation and areas for business growth.
Experience with the Tabi Connect Team:
Response from Shippers:
“Ryan Transportation has had an excellent experience with the Tabi Connect team during the initial months of implementation. The Tabi team, comprising sales, operations, development, and implementation, has prioritized our needs and consistently provided outstanding service, support, and training. Ryan Transportation feels that we have a mutually beneficial partnership with the Tabi team, as they genuinely care about our success and works closely with us to achieve our goals.“ - Connor Jumps The implementation of Tabi Connect has been well-received by Ryan Transportation's shipper base. Shippers are increasingly recognizing the value of rate automation tools to effectively manage their freight needs and demand. Tabi Connect has enhanced day-to-day operations by improving efficiency and effectiveness, while also providing valuable data insights into shipping trends. These insights help identify areas of opportunity and improvement, fostering stronger relationships between Ryan Transportation and their shipper community.
Data Points:
Tabi Connect boosted Ryan Transportation's response rate and win rate:
“We can provide data and insight into our customers supply chain that they haven't received before from other logistics service providers. Historically, shippers have been blind to the data points that make up their rates. In the past, all they received was a number to move a load without a clear breakdown of all the factors that informed that final number. With Tabi, we now collect a variety of data points that can analyze to proactively make suggestions or make adjustments to our capacity and support to ensure the highest level of service possible.” - Connor Jumps Ryan Transportation is enthusiastic about the future of automated rate quoting. By automating previously manual processes, representatives can redirect their focus to key value-driving activities such as customer service, relationship management, and new business generation. The flexibility provided by rate automation allows the spread of rating knowledge across a larger group of team members, ensuring consistency in approaching business opportunities. As Ryan Transportation continues to leverage this technology, the data collected becomes increasingly impactful. It offers valuable insights into market trends and activity, enabling better decision-making and allowing proactive response to customer needs.
Excitement for the Future of Automated Rate Quoting:
Ryan Transportation's adoption of Tabi Connect for rate quoting automation has proven to be a game-changer for their business. Through the collection and analysis of key data points, they have gained a deeper understanding of the market and their customer’s needs, enhanced their bidding strategy, and identified areas for business growth. The support and service provided by the Tabi Connect team have been exceptional, creating a mutually beneficial partnership.
Shippers have responded positively to the implementation, recognizing the value and efficiency that automation brings. Ryan Transportation looks forward to the future where Tabi Connect continues to drive operational excellence and customer satisfaction.